Marketing of regional products in the Euroregion PRO EUROPA VIADRINA

The Project

Euroregion PRO EUROPA VIADRINA is part of the Interreg V A cooperation programme Brandenburg-Poland. For the bordercrossing region and its tourist offers marketing of regional products is a promising cooperation approach.
The analysis and feasibility study conducted here aimed at concretising this issue, which is part of the region’s development and action plan.

Goals

The project aimed at conducting a basic study for future projects that support bordercrossing marketing of regional products within the Euroregion PRO EUROPA VIADRINA.

aconium responsibilities

• Conducting a survey among regional stakeholders (200 interviews)
• Analysing status and potential of regional products within the cross-border region
• SWOT analysis of future projects
• Deriving recommendations for subsequent procedures