e-smartec – Modern marketing methods for the successful communication of sustainable mobility offers and participation in planning processes

Project content

Many European cities and regions are facing similar challenges in tackling their environmental and transportation problems. Integrated, sustainable mobility planning processes that are jointly developed and supported by key players and interest groups (citizens, politicians and administrators) can provide a remedy.

In the e-smartec cooperation project, nine partners from seven EU countries are therefore working together to develop locally adapted participation methods for sustainable mobility planning processes through the exchange of European “good practice examples”. The results are regional action plans that identify specific measures and actions to revise and refine existing policy instruments and put them into practice.

As one of six European test regions, the Fachzentrum Nachhaltige Urbane Mobilität des Landes Hessen (FZ-NUM) is participating in the e-smartec project in order to select and test suitable communication methods and participation formats for citizens in mobility planning processes for the State of Hesse.

Goals

The aim of the project is to work closely with European partners to develop customized guidelines for marketing and participation formats for planning processes for sustainable mobility services that are tailored to the needs of citizens and interest groups.

Tasks of aconium GmbH

aconium provides technical advice and support to the Fachzentrum Nachhaltige Urbane Mobilität des Landes Hessen (FZ-NUM), which acts as a project partner for the state of Hesse within the framework of e-smartec.

Specifically, aconium GmbH will adapt and optimize examples of implementation that have already proven successful in other European regions to the Hessian context. These examples have already been identified as European “good practices” in the course of the project. A toolbox for marketing methods and participation formats will be developed to improve the way citizens and interest groups are addressed, the use of which should increase the participation of citizens in planning processes in Hessian municipalities.

Finally, concrete concept recommendations are given for the development of an action plan. This action plan will contain targeted marketing tools to achieve a more effective approach to citizens and increased citizen participation, including at municipal level.