Green Silver Age Mobility

The project

In the Interreg Baltic Sea Region project GreenSAM, eight partner organisations worked on model solutions and participation tools to increase the access to environmentally-friendly mobility services for seniors.

The majority of older people remain reluctant towards collective transport and ride-sharing, and a disproportionately high share of them prefers private, conventionally-fueled cars over green mobility modes. Even the best environmentally-friendly transport solutions cannot unfold their full potential if public authorities and transport operators are unaware of the specific needs of senior citizens. GreenSAM aimed at enhancing the uptake and acceptance of eco-friendly mobility offers among a user group becoming more numerous and important by making adjustments in decision-making processes of public authorities.

To demonstrate the benefits of improved participation, the partners addressed three specific mobility challenges:

• How can public transport systems become more age-friendly?
• How can bicycle sharing systems become more age-friendly?
• How can public space be designed in a way that seniors feel more confident with green mobility modes?

The project was implemented by the following partners: Free and Hanseatic City of Hamburg (Lead Partner), City of Aarhus (Denmark), Municipality of Gdańsk (Poland), Tartu City Government (Estonia), Riga Energy Agency (Latvia), Regional Council of Southwest Finland Valonia (Finland), Institute of Baltic Studies (Estonia), Turku University (Finland).

aconium responsibilities

aconium together with the Centre for Energy, Construction, Architecture and the Environment (ZEBAU) was commissioned by the lead partner for the project, financial and communication management of the project.