Future Spaces Lower Saxony – Ihlow connects – Experience with all your senses

Funding is provided for specific projects that can apply for funding on certain key dates.

One of the selected projects is “Ihlow connects – experience with all your senses” in the municipality of Ihlow. The project aims to increase the attractiveness of the basic center of the municipality of Ihlow and generate more inflow for the economy and life in the basic center.

Goals

The municipality of Ihlow is economically strongly influenced by tourism and is mainly visited by day tourists and travelers passing through. Most of these visits take place outside the main center, for example at hotspots such as the Ihlow monastery or the Ihler Sea. So far, there has been no incentive for visitors to discover the basic center from a tourist or cultural perspective.

As part of the “Ihlow connects – experience with all your senses” project, a digital audio tour is being created. Multifunctional audio stations will be set up at selected locations in Ihlow, where interested parties can scan a QR code to access audio information about the respective location.

The stations can be experienced visually, acoustically and digitally. An explanatory panel, a QR code, a sketch of further audio stations and a sound recording are provided at each of the individual audio stations. On the one hand, this makes it possible to appeal to several of the user’s senses and, on the other, to make the digital audio journey an experience for all potential visitors. In addition to information about the respective listening point, the audio recordings also focus on special festivals or events in the municipality of Ihlow as well as seasonal developments.

The multifunctional stations enable an experience-oriented tour, which should increase the attractiveness of the basic center of the municipality of Ihlow, bring more life to it and strengthen the local economy through more inflow.

Tasks of aconium GmbH

• Creation and implementation of a marketing concept
• Development of a corporate design
• Graphic services
• Planning, creation and implementation of public relations work
• Regular coordination with the client

aconium Contact Person